Jurong Port SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 502
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SWOT Analysis of Jurong Port with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Jurong Port

Parent Company

JTC Corporation

Category

Port Operator

Sector

Transport

Tagline/ Slogan

-

USP

Award winning port well known for its safety standards

STP

Segment

Port Operators

Target Group

Governments seeking a high-tech port to boost tourism and trade

Positioning

Port operator with experience in technological efficiency

SWOT Analysis

Strengths

1. Welcomes more than 40,000 vessels each year from both the region and internationally.
2. Uses latest technological innovations for improved productivity.
3. Handles a vast range of cargo – general, bulk and containerized
4. Operates a multi-user waterfront facility providing port services to companies engaged in fabrication of marine and offshore equipment.

5. It has facilities like general cargo terminal, bulk cargo, container, solar power etc

Weaknesses

1. Limited brand awareness
2. Safety hazards. Has a record of alleged accidents in the past

Opportunities

1. Continued expansion into international markets
2. Ease of doing business in Singapore since it is a free port company
3. Emerging as one of the largest port operators in the world.

Threats

1. Stiff competition from Malaysian port companies.
2. Internal issues within the organization. 
3. Susceptible to piracy in troubled waters.

Competition

Competitors

1. PSA International
2. Neptune Orient Lines
3. ComfortDelGro Corporation



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