ComfortDelGro SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 1289
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SWOT Analysis of ComfortDelGro with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

ComfortDelGro

Parent Company

ComfortDelGro Corporation Limited

Category

Public Transport

Sector

Transportation

Tagline/ Slogan

-

USP

Singapore’s biggest public transport provider

STP

Segment

Local public transportation

Target Group

All classes of people needing to move from point A to point B in their daily commute

Positioning

Hassle free transport service connecting the whole city of Singapore

SWOT Analysis

Strengths

1. Existing distribution and sales networks
2. High growth rate due to increasing commuter base with strong YOY growth in commuters
3. Expansion into new sectors such as monorails and high speed tram services.

4. Market leader in Singapore in public transit systems

5. More than 20,000 people are employed with the brand

6. It has global presence in over 7 countries with more than a fleet size of 40,000+

Weaknesses

1. Competitive market with several taxi/bus operators plying and ferrying visitors
2. Relatively unknown brand compared to competitors with established brands

Opportunities

1. New acquisitions of local brands possible to increase market share and customer base

2. Growing demand for transportation with increase in tourism and local working population

3. Income level is at a constant increase

4. High growth rates can translate into profitability if costs are taken care of.

Threats

1. Growing competition among travel services in Singapore

2. Increasing growth of private vehicles as a status symbol

3. Fuel costs and low profit margins

Competition

Competitors

1. DB Schenker Croatia
2. AZ Logistic
3. Prestige – Multi Model Transportation Services



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