Serco SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 717
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SWOT Analysis of Serco with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Serco

Parent Company

Serco Group PLC

Category

Outsourcing

Sector

Outsourcing

Tagline/ Slogan

Bringing service to life

USP

Provider of frontline services and business process outsourcing services

STP

Segment

Operates public and private transport and traffic control, aviation, military weapons, detention centres, prisons and schools on behalf of its customers

Target Group

Small & medium sized contracts from the government

Positioning

Positioned as a leading provider of business process outsourcing services

SWOT Analysis

Strengths

1. Strong order backlog that showcases the company’s ability to win new contracts and ensures strong future revenue

2. Unique offerings in a variety of domains like personnel and family support services, data centers and call centers, apart from providing outsourcing, procurement, customer services and consulting services.

3. Leading market position with a strong competitive edge

Weaknesses

1. Fluctuation of the company’s revenues is a concern

2. Limited geographic concentration is a worry

Opportunities

1. Implementation of strategic initiatives that are aimed at enhancing its business operations and existing product line

2. Growing BPO services market.

3. Possibilities of getting new, large scale contracts

Threats

1. Prone to risks due to increasing IT complexity

2. Very competitive market with a lot of players

3. Rapid Technological Changes which demand introduction of new products frequently

Competition

Competitors

1. G4S

2. Hunting PLC

3. ARAMARK Corporation

4. Tata Consultancy Services Limited

5. Babcock International Group PLC

6. Capita plc, Genpact Limited



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