The Utility Warehouse SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 366
Advertisements

SWOT Analysis of The Utility Warehouse with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

The Utility Warehouse

Parent Company

Telecom Plus PLC

Category

Public Utility

Sector

Public Utility

Tagline/ Slogan

The Discount Club

USP

No advertisements & touts the advantage of getting a single monthly bill for phone, electric, and gas service.

STP

Segment

Landline telephony, mobile telephony, broadband, gas, electricity services

Target Group

Consumers, Small & Medium scale enterprises

Positioning

Positioned as an amalgamation of savings, simplicity & service

SWOT Analysis

Strengths

1. Handles over 500,000 customer accounts

2. Over 40,000 independent distributors

2. Good sales team

3. The Utility Warehouse brand is the primary engine of revenue generation for Telecom Plus

4. One of the largest independent energy suppliers in the UK with over 500,000 customers

5. Its services include Landline telephony, mobile telephony, broadband, gas, electricity.

Weaknesses

1. No good international presence

2. Haven’t established themselves in the emerging economies

Opportunities

1. Expanding market and strong growth potential
2. Increase in purchases because of easy online buy options
3. Rising income levels

4. Less players currently

Threats

1. Scope for increased competition & reduced profitability

2. Increase in government regulations

3. Sluggish economy

4. Credibility issues

Competition

Competitors

1. Npower

2. BT Group

3. Orange

4. National Grid PLC



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.