DTC SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 438
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SWOT Analysis of DTC with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

DTC Delhi Transport Corporation

Parent Company

Delhi Transport Corporation

Category

Public Transport

Sector

Transport & Logistics

Tagline/ Slogan

-

USP

Economical and availability

STP

Segment

Everyone who commutes from one place to another

Target Group

Lower and lower Middle class

Positioning

Public Transport

SWOT Analysis

Strengths

1. Currently running a fleet size of around 5500+

2. Total Number of Routes Operated is 500

3. Around 45,00,00 transactions Per Day (including Passes)

4. Large organization with 6 decades of rich industry experience

5. One of the largest CNG-powered bus service operator in the world

6. High awareness - No marketing expenses

7. Time survival and financial liberty

8. Over 18,000+ people are employed with the organization

Weaknesses

1. Business gets affected often due to employee strikes, etc

2. Low degree of ownership among employees and lesser adoption  by business professionals and upper class

Opportunities

1. Can adopt technology and renovate the brand

2. Can establish strategic partnership with firms to reinvent the brand

3. Can outsource the management to private organizations and earn revenue

Threats

1. Rising disposable income and Increasing importance towards convenience

2. Shifting of customers towards auto rickshaws and taxis

3. Might become obsolete unless it is renovated

Competition

Competitors

1. Auto Rickshaws

2. Taxi Operators

3. Metro



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