Shivneri SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 788
Advertisements

SWOT Analysis of Shivneri with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Shivneri

Parent Company

Maharashtra State Road Transport Corporation

Category

Premium public transport

Sector

Transport & Logistics

Tagline/ Slogan

-

USP

Air-conditioned world class Volvo B7R buses

STP

Segment

Everyone who commutes from one place to another

Target Group

Upper Middle class and Upper Class

Positioning

Premium

SWOT Analysis

Strengths

1. Operates bus service between popular cities of Maharashtra

2. Total Number of Routes Operated is more than 15

3. Large organization with 5 decades of rich industry experience

4. High awareness - No marketing expenses

5. Offers lowest fares of this category

6. Offers multi-channel booking and even listed in marketplace like redbus.in

7. Financial liberty

Weaknesses

1. Business gets affected often due to employee strikes, etc

2. Web and mobile app UIs are not impressive compared to private players

Opportunities

1. Opportunity to expand the services to many far away cities

2. More number of routes can be covered to increase revenues

3. Rising disposable income and Increasing importance towards convenience

4. Can establish strategic partnership with firms to reinvent the brand with superior web and mobile presence

Threats

1. Intense competition from private players

2. Presence of Superior technology with private players

Competition

Competitors

1. Neeta Tours and Travels

2. Purple Metrolink

3. Paulo Travels


The table above concludes the Shivneri SWOT analysis along with its marketing strategy and brand parameters.

Advertisements

Browse marketing analysis of more brands and companies similar to Shivneri. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on: