Shivneri SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 452
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SWOT Analysis of Shivneri with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Shivneri

Parent Company

Maharashtra State Road Transport Corporation

Category

Premium public transport

Sector

Transport & Logistics

Tagline/ Slogan

-

USP

Air-conditioned world class Volvo B7R buses

STP

Segment

Everyone who commutes from one place to another

Target Group

Upper Middle class and Upper Class

Positioning

Premium

SWOT Analysis

Strengths

1. Operates bus service between popular cities of Maharashtra

2. Total Number of Routes Operated is more than 15

3. Large organization with 5 decades of rich industry experience

4. High awareness - No marketing expenses

5. Offers lowest fares of this category

6. Offers multi-channel booking and even listed in marketplace like redbus.in

7. Financial liberty

Weaknesses

1. Business gets affected often due to employee strikes, etc

2. Web and mobile app UIs are not impressive compared to private players

Opportunities

1. Opportunity to expand the services to many far away cities

2. More number of routes can be covered to increase revenues

3. Rising disposable income and Increasing importance towards convenience

4. Can establish strategic partnership with firms to reinvent the brand with superior web and mobile presence

Threats

1. Intense competition from private players

2. Presence of Superior technology with private players

Competition

Competitors

1. Neeta Tours and Travels

2. Purple Metrolink

3. Paulo Travels



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