Royal Mail SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 1569
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SWOT Analysis of Royal Mail with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Royal Mail

Parent Company

Government of the United Kingdom

Category

Postal service

Sector

Logisitics

Tagline/ Slogan

With us its personal; Best and most trusted

USP

The oldest and most trusted mail service

STP

Segment

Postal Services

Target Group

Thousands of people in and around UK

Positioning

Best and Most trusted in UK

SWOT Analysis

Strengths

1. Constituent of FTSE 100 Index
2. Highly respected and rich heritage brand
3. Thousands and Thousands of consumer base
4. Diverse product offerings

5. Over 150,000+ people are employed with the company

Weaknesses

1. Strict regulations sometimes hamper the operational efficiency 
2.Use of email for communication means decline in business

Opportunities

1. Strategic tie-ups with E-commerce firms
2.Expansion into countries near UK 
3.Conducting knowledge transfer session about the brand

Threats

1.Liberalisation of postal services
2.Involving millennials and educating them about using postal services
3.Private labels of E-commerce companies

Competition

Competitors

1.PostNL N.V.
2.Deutsche Post AG
3.UK Mail Group PLC



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