Swift Transportation SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 649
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SWOT Analysis of Swift Transportation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Swift Transportation

Parent Company

Swift Transportation

Category

Truckload shipping carrier

Sector

Transportation and Logistics

Tagline/ Slogan

Delivering a better life

USP

Largest truckload carrier in the US

STP

Segment

Transport solutions

Target Group

Businesses needing shipping services

Positioning

Best in class transportation solutions

SWOT Analysis

Strengths

1. High entry barriers
2. Its customers include Walmart, Quaker, FedEx ,Lowe’s
3. Disciplined culture of trust, safety and service
4. The business units are experienced

5. Monetary assistance provided by the government

6. The total number of employees are approx 17000

7. Over 16,000 trucks in the fleet make it one of the largest in US

Weaknesses

1. Competitive market impacts profitability

2. Increasing unknown costs

Opportunities

1. High growth rate in this business
2. Possible entry in the emerging markets

Threats

1.Rising costs of raw materials

2. External business risks
3.Uncertain  price changes and unstable prices

Competition

Competitors

1. J.B. Hunt Transport Services

2. Werner Enterprises, Inc
3. Landstar System



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