Australia Post SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 441

SWOT Analysis of Australia Post with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Australia Post

Parent Company

Australian Postal corporation




Service Industry

Tagline/ Slogan

Take your idea to the world


Providing reliable community service and sound commercial performance



Postal services

Target Group

International and domestic services


Providing trusted services and solutions across physical and digital network

SWOT Analysis


1.  Deliveries also on Saturdays
2.  Diverse portfolio of parcels and mails, money & insurance, Travel & ID
3.  Government business enterprise and is self funded 
4.  Forayed into digital business under “eServices”

5.  Its services includes Postal services, Digital Services, Retail, Express post, Logistics, Printing Services

6.  More than 30,000+ people are employed in the organization

7.  Strong backing by the govt of Australia


1.  Less international presence compared to the competitors
2.  With foot fall decreasing in retail services slow to switch to new solutions


1.  Strengthen domestic reach as the major competitor FedEx is currently focusing on international market 
2.  Global markets
3.  Mergers and Acquisitions


1.  Loss of cash flow

2.  Threat from competition which is increasing its capabilities by acquiring other competitors
3.  Price war with customers looking for cheaper services and competitors reducing their prices



1.  FedEx
2.  Toll Holdings
3.  US Postal Service


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