TNT SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 6828
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SWOT Analysis of TNT with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

TNT

Parent Company

TNT

Category

Global express, logistics and mail services

Sector

Transport & Logistics

Tagline/ Slogan

Sure We Can

USP

Most innovative

STP

Segment

Customers who require mail & express services globally

Target Group

Businesses & individuals who require global express, logistics and mail services all over the globe

Positioning

Company that is well acknowledged as being a very innovative force in the industry

SWOT Analysis

Strengths

1. Employs over 75,000 people in more than 200 countries

2. Diversified service range
3. Most preferred in Malaysian market
4. Acknowledged as innovative force in the express industry
5. Has over 2,300 company owned depots & operate apprx 50 flights and 26000+ trucks

Weaknesses

1.Limited diversification in services

2. Since this is a competitive segment, the market share growth is limited

Opportunities

1.Diversification in products & services
2.Expansion  and penetration in newer regions
3.Chances of good future in Malaysian economy

Threats

1.Small competitors with low cost services
2.Signs of economic slowdown
3.Reduced purchase power of Malaysian market

Competition

Competitors

1.DHL
2.FedEx
3.UPS Airlines



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