Posted in Transport and Logistics, Total Reads: 7601
SWOT Analysis of TNT with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Global express, logistics and mail services
Transport & Logistics
Sure We Can
Customers who require mail & express services globally
Businesses & individuals who require global express, logistics and mail services all over the globe
Company that is well acknowledged as being a very innovative force in the industry
1. Employs over 75,000 people in more than 200 countries
2. Diversified service range 3. Most preferred in Malaysian market 4. Acknowledged as innovative force in the express industry 5. Has over 2,300 company owned depots & operate apprx 50 flights and 26000+ trucks
1.Limited diversification in services
2. Since this is a competitive segment, the market share growth is limited
1.Diversification in products & services 2.Expansion and penetration in newer regions 3.Chances of good future in Malaysian economy
1.Small competitors with low cost services 2.Signs of economic slowdown 3.Reduced purchase power of Malaysian market
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