UPS United Parcel Service SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 20256

SWOT Analysis of UPS United Parcel Service with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

United Parcel Service (UPS)

Parent Company

United Parcel Service


Courier & Transportation Services


Transportation & Logistics

Tagline/ Slogan

What Can Brown Do For You? ; Worldwide Delivery Service; We run the tightest ship in the shipping business


Use of Continuous Descent Approach (CDA) to save fuel



Business/companies that want to ship export packages nationally

Target Group

Shipping envelopes and packages; anyone around the world who wants to ship an envelope or package


World’s most admired mail, package & freight delivery company

SWOT Analysis


1. Servicing more than 200 countries and territories with approximately 4,00,000 employees worldwide

2. Brand name and a Top Fortune 500 Company
3. Advanced supply chain
5. Vast network across the globe
5. Largest package deliveries company in the world in terms of both revenue & volume


1.Since this is a competitive segment, the market share growth is limited
2.Brand is often dependent on delivery boys at touch points


1.Deregulation in the trucking industry
2.Global Expansion through tie-ups
3.Online shopping and distribution


1.Incoming of new entrants with lower operating costs & nonunion labors
2.Fluctuations in exchange rate
3.Continuous rise in oil prices



1.United States Postal Service
2.Deutsche Post

4.Canada Post
5. DHL


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