DHL SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 14588
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SWOT Analysis of DHL with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

DHL

Parent Company

Deutsche Post DHL

Category

Express Logistics

Sector

Transport & Logistics

Tagline/ Slogan

Excellence. Simply Delivered; We move the world; No One Knows Asia Pacific Like We Do

USP

World market leader in sea and air mail

STP

Segment

Global, regional & local customers who need express logistics

Target Group

Price conscious customers who require a consistent level of service; Customers driven primarily by reliable delivery

Positioning

Proactive Solutions; Personal Commitment

SWOT Analysis

Strengths

1.It has the leading share of the worldwide air cargo market

2.Network in more than 220 countries and territories and about 275,000 employees worldwide

3.Received position in the magazine’s “World’s Top 50 Cargo Airlines” list

4.More focus on central procurement & E-procurement

5.It gives the most inclusive worldwide freight service in the industry

Weaknesses

1.Government owned competitors

2. Since this is a competitive segment, the market share growth is limited

Opportunities

1. Tie-ups with corporate and business houses
2. Opportunities in Financial markets
3.Global expansion

Threats

1. Tremendous increase in e-commerce
2.Natural disasters and turbulent economies
3. Declination of traditional services (Letters) due to electronic communication

Competition

Competitors

1.FedEx
2.UPS Airlines



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