Posted in Transport and Logistics, Total Reads: 2604
SWOT Analysis of Om Logistics Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Om Logistics Ltd
Courier & Transportation Services
Transportation & Logistics
Making business simple
Optimum connectivity is as it connects more than a thousand destinations all over the country
Businesses who need courier & transportation services
Automotives & White goods
One of the India's top- notch Logistics Solutions and services provider with national presence and Titans Of Logistics
1. Awarded as "Certificate of Excellence” for Outbound Logistics Summit 2. Manpower is approx 5,000 3. It has a fleet size of more than 3000 trucks, light commercial vehicles 4. It has 400 branch offices across the country
1.Lesser known brand as advertising is less effective compared to global brands 2. Yet not reached outside India so much 3.Limited use of advanced technology
1.It can expand globally through its first overseas office in Shanghai, China 2.Supply chain in India is still at nascent stage 3.It can go for niche market
1. Taxation & State barriers 2.Small players with low cost offerings 3.Big players with better services
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