Blue Dart SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 4726
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SWOT Analysis of Blue Dart with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Blue Dart

Parent Company

Blue Dart Courier Services

Category

Express package distribution

Sector

Transport & Logistics

Tagline/ Slogan

It takes a leader to deliver

USP

One stop solution for any logistical requirement

STP

Segment

Businesses with need of Express & Logistics

Target Group

Manufacturing sector and organized retail sector

Positioning

South Asia's number one express air and integrated transportation, distribution and Logistics Company

SWOT Analysis

Strengths

1. Strong brand image and brand equity
2. Global presence amongst over 220 countries
3. Smart truck technology with "intelligent" pick-up, route planner technologies
4. Most extensive domestic network covering over 34,000 locations
5. Good advertising and visibility

Weaknesses

1.Not very well known compared to big global players
2. Local courier boys form the face of the company hence sometimes it’s a problem if they are not trained enough

Opportunities

1.Global expansion and better penetration
2.Increase presence in rural areas and diversification in logistic services
3.Increase of world trade in manufactured goods

Threats

1.Bad economic & political scenario
2.Prices of fuel can go up
3.Different regulation in different countries hindering operations

Competition

Competitors

1.FedEx
2.TNT
3.Gati Ltd



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