Posted in Transport and Logistics, Total Reads: 5228
SWOT Analysis of Blue Dart with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Blue Dart Courier Services
Express package distribution
Transport & Logistics
It takes a leader to deliver
One stop solution for any logistical requirement
Businesses with need of Express & Logistics
Manufacturing sector and organized retail sector
South Asia's number one express air and integrated transportation, distribution and Logistics Company
1. Strong brand image and brand equity 2. Global presence amongst over 220 countries 3. Smart truck technology with "intelligent" pick-up, route planner technologies 4. Most extensive domestic network covering over 34,000 locations 5. Good advertising and visibility
1.Not very well known compared to big global players 2. Local courier boys form the face of the company hence sometimes it’s a problem if they are not trained enough
1.Global expansion and better penetration 2.Increase presence in rural areas and diversification in logistic services 3.Increase of world trade in manufactured goods
1.Bad economic & political scenario 2.Prices of fuel can go up 3.Different regulation in different countries hindering operations
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