Safexpress SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 3257
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SWOT Analysis of Safexpress with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Safexpress

Parent Company

Safexpress Ltd

Category

Express Services

Sector

Transportation & Logistics

Tagline/ Slogan

Distribution redefined; The complete logistics solution

USP

Unique ‘Campus2Home’ service which helps students to manage all problems related to their luggage movement

STP

Segment

Businesses with transportation needs

Target Group

Diverse business verticals like Apparel & Lifestyle, Healthcare, Hi-Tech, Publishing, Automotive, Engineering & Electrical Hardware, FMCG & Consumer Electronics, and Institutional

Positioning

'Market Leader' and 'Knowledge Leader' of the Indian Supply Chain & Logistics Industry

SWOT Analysis

Strengths

1.Credit & Retail basis pricing strategy
2. Good brand presence in India
3. It has great amount of Creative Service ideas

4. “Largest Logistics service Provider in India” by Limca Book of Records in 2002

5. Has a reach to all 627 districts in 35 states and union territories in India

6. It has more than 3600 GPS-equipped all-weather proof, containerized vehicles

Weaknesses

1.Marketing and advertising is lesser than global brands
2.Lower adoption of advanced technology

Opportunities

1.Diversification in more innovative services
2.Increasing firms in manufacturing industry
3.It has 3600 weather proof ISO-9002 vehicles which can be used for increasing range of services

Threats

1.Big competitors with advanced technology
2.Unorganised transportation sector
3.Entry and penetration of international players and domestic players

Competition

Competitors

1.Gati
2.DHL
3.Blue Dart



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