Posted in Transport and Logistics, Total Reads: 3690
SWOT Analysis of GATI with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Gati Coast to Coast (GCTC)
Sea bound cargo shipments
Transportation & Logistics
Ahead in reach
Strong presence internationally with delivery avenues in the APAC region
Customers with requirement of transportation & logistics
Customers with need of integrated Express Distribution and customized Supply Chain Solutions across diverse industry verticals
India's leader and pioneer in Express Distribution and Supply Chain Solutions
1. Capacity to carry varying cargo 2. Better connectivity to areas like Bay of Bengal, Malacca straits & Arabian sea 3. Awarded as “The Best Logistics Company” in Frost & Sullivan Voice of Customer Award 4.GATI has the largest fleet of more than 2100 vehicles on road 5. Popular brand name in India 6. It operates over 4000 vehicles on road, 3 marine vessels and 7000+ business partners
1. GATI has higher liability compared to its competitors 2. Unable to dominate the domestic air cargo industry 3.Freight expenses account for a majority of Gati’s operating expenses
1.GATI has more assets than that of its competitors which can be used for investment purpose 2.GST implantation can consolidate the business 3.Growth expected in international trade
1.Very low contingent liability 2.Slowdown in GDP 3.Liquidity risk
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