GATI SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 3383
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SWOT Analysis of GATI with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

GATI

Parent Company

Gati Coast to Coast (GCTC)

Category

Sea bound cargo shipments

Sector

Transportation & Logistics

Tagline/ Slogan

Ahead in reach

USP

Strong presence internationally with delivery avenues in the APAC region

STP

Segment

Customers with requirement of transportation & logistics

Target Group

Customers with need of integrated Express Distribution and customized Supply Chain Solutions  across diverse industry verticals

Positioning

India's leader and pioneer in Express Distribution and Supply Chain Solutions

SWOT Analysis

Strengths

1. Capacity to carry varying cargo
2. Better connectivity to areas like Bay of Bengal, Malacca straits & Arabian sea
3. Awarded as “The Best Logistics Company” in Frost & Sullivan Voice of Customer Award
4.GATI has the largest fleet of more than 2100 vehicles on road
5. Popular brand name in India
6. It operates over  4000 vehicles on road, 3 marine vessels and 7000+ business partners

Weaknesses

1. GATI has higher liability compared to its competitors
2. Unable to dominate the domestic air cargo industry
3.Freight expenses account for a majority of Gati’s operating expenses

Opportunities

1.GATI has more assets than that of its competitors which can be used for investment purpose
2.GST implantation can consolidate the business
3.Growth expected in international trade

Threats

1.Very low contingent liability
2.Slowdown in GDP
3.Liquidity risk

Competition

Competitors

1.Blue Dart Express Ltd.
2. Corporate Couriers & Cargo Ltd.
3. Elbee Services Ltd.



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