CEVA Logistics SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 5053
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SWOT Analysis of CEVA Logistics with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

CEVA Logistics

Parent Company

Apollo Management

Category

Freight management, contract logistics, 3PL, distribution, air freight, ocean freight

Sector

Transportation & Logistics

Tagline/ Slogan

Making Business Flow

USP

It’s Zero Defect Start-Up (ZDS) process which ensures that every project is launched successfully on budget and on time which meets mutually agreed KPIs, and limits risk

STP

Segment

Large and medium-size national and multinational companies across the globe

Target Group

Automotive, Consumer & Retail, Energy, Industrial, Technology

Positioning

It stands for Operational Excellence

SWOT Analysis

Strengths

1. It has network in more than 170 countries
2. It has employee strength more than 50,000
3. Best Employer’ awarded in Turkey
4. It has got Certificate of Merit for Quality, Service, Technology and Price by General Motors – Brazil

5.String financial position and profits

Weaknesses

1.Tough competition means limited market share growth
2. Managing a huge workforce across various geographic areas leads to mismanagement affecting the brand in the process

Opportunities

1.Potential market for company’s products
2.Augmented demand for world-class logistics and warehousing services
3. Increased use of logistics services in sectors such as technology, consumer retail, automotive and industrial

4.It’s partnership with other companies can be utilized for expansion

5.It has a contract with Mercedes-Benz to manage the shipment of spare which will help to strengthen the image in market

Threats

1.Complex tax structure
2.Unorganised sector and competition
3.Different laws in different countries

Competition

Competitors

1. APL Logistics Americas, Ltd.
2. Caterpillar Logistics
3.DHL International


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