DB Schenker SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 5087
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SWOT Analysis of DB Schenker with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

DB Schenker

Parent Company

Deutsche Bahn

Category

Land transport, global air and ocean freight, sophisticated logistics solutions and global supply chain

Sector

Transportation & Logistics

Tagline/ Slogan

Automotive Powerhouse; Delivering solutions

USP

To provide seamless, one-stop shop logistics solutions covering front-end and back-end services

STP

Segment

Businesses with transportation requirement

Target Group

Automotive, aeroparts, consumer, high-tech and fashion & retail industries

Positioning

Global logistics expertise with a strong rail foundation

SWOT Analysis

Strengths

1. It has done marketing campaigns in around 20 countries
2. It has decided to set up its first global Solution Competence Center outside of Europe i.e. in Singapore which will be the base camp for numerous supply chain experts to engage with customers
3. It was recognized as the best sea freight forwarder in India and the number two in air freight
4. More than 95,000 employees worldwide in over 130 countries

Weaknesses

1.There is a big difference between the logistics, per se in Europe or the western world and Asia, hence difficult adaptation
2. Strong competition and liberalization of the railway market in Germany

Opportunities

1.It can go for local companies because local companies still do logistics, warehousing and transportation by themselves
2.It can also focus on Bangladesh who is the second largest producer of textiles after China, it has 4 million people in the textile industry
3.Engineering services

Threats

1.There are lots of problems in terms of documentation and customs
2.Infrastructure improvement is still a challenge
3. Competition from various international and domestic players

Competition

Competitors

1. DHL
2.Panalpina
3. Kuehne & Nagel International AG



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