DSV SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 2672
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SWOT Analysis of DSV with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

DSV

Parent Company

DSV

Category

Road transport, freight forwarding, contract logistics

Sector

Transportation & Logistics

Tagline/ Slogan

Global Transport & logistics

USP

Over the time it has realized 38 acquisitions & mergers through which it has strengthened its position at global level

STP

Segment

Businesses wit need of road transport & air & sea freight forwarding services

Target Group

Consumer products, Industrial, Healthcare, Hi-tech, Automotive

Positioning

Global supplier of transport and logistics solutions

SWOT Analysis

Strengths

1. It has its offices in more than 60 countries
2. Employee strength more than 22,000
3. It has done series of strategic competitor acquisitions
4. DSV joined the Global Compact as part of CSR activity

Weaknesses

1.Limited brand awareness and penetration as compared to some of the leading competitors
3.Limited services as compared to some of the global leaders

Opportunities

1.Development in European market
2.Expansion in services for the corporate and individual customers
3.Better transportation laws

4.It can focus on cost control

Threats

1.Increased customer’s expectations
2.Small players with competitive prices
3.DSV has received notifications and inquiries from competition authorities regarding alleged violations of competition law

4.Trend in European & Global economy is uncertain

Competition

Competitors

1.CEVA Group
2.DHL International
3.Expeditors International



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