Sinotrans SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 1251
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SWOT Analysis of Sinotrans with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sinotrans

Parent Company

Sinotrans Group

Category

Marine Transportation Services

Sector

Transportation & Logistics

Tagline/ Slogan

Success in service

USP

Superior assets and professional staff

STP

Segment

Businesses with need of transportation

Target Group

Mostly Chinese corporate & international businesses with need of marine transportation

Positioning

One of China’s largest shipping companies in terms of self owned dry bulk fleet size

SWOT Analysis

Strengths

1.It has years of experience and expertise in shipping industry
2. It has most reliable services and integrity in conducting business
3. The brand recognition is very high
4. It has comparatively lower operating costs than that of its competitors

5. Great local knowledge of China and one of the biggest in Asia
6. It has a strong workforce of over 22,000 employees

Weaknesses

1.Not so famous outside China
2.Low marketing visibility and over- dependence on China

Opportunities

1.There is a strong economic growth in China
2.It can strengthen its existing long term relationships with key customers through various creative ways
3.It can also expand services out of China

Threats

1.Entry of strong players in Chinese market
2.Complex tax structure
3. Strict Govt policies affects operations

Competition

Competitors

1. China Ocean Shipping (Group) Company
2. COSCO International Holdings Limited
3. China Merchants Holdings (International) Company Limited



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