SAL Logistics SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 1418

SWOT Analysis of SAL Logistics with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

SAL Logistics

Parent Company

SAL Logistics


Cargo Handling Service


Transportation & Logistics

Tagline/ Slogan

We would rather lose money than the trust of our customers


Customized cargo management services



Multinational Companies, Software Companies, Refineries, Aeronautical Industries

Target Group

Above mentioned firms with need of International freight forwarding, Custom clearance, Special  cargo service, Aircraft charter service, Vessel charter service


Renowned global cargo service providers

SWOT Analysis


1.It has physical centers over 50 countries across the world
2. More transparent service which helps to gain the confidence of customers
3. It has good warehousing & storage facilities
4. Well trained professionals and efficient workforce

5. European & global network of door to door services with main overseas partners


1.New in market compared to the established players
2.Low growth rate and lesser brand recall in comparison with the big players


1.It can make efficient use of its large no. of assets
2.It has centers across 50 countries so it can go for expansion
3. It has huge network of agents across the globe which can be help to find potential clients


1.Local companies with cheaper rates
2.Various laws in different countries
3.Big players with advanced services



1.AFL Logistics
2.Om Logistics


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