SAL Logistics SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 1453
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SWOT Analysis of SAL Logistics with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

SAL Logistics

Parent Company

SAL Logistics

Category

Cargo Handling Service

Sector

Transportation & Logistics

Tagline/ Slogan

We would rather lose money than the trust of our customers

USP

Customized cargo management services

STP

Segment

Multinational Companies, Software Companies, Refineries, Aeronautical Industries

Target Group

Above mentioned firms with need of International freight forwarding, Custom clearance, Special  cargo service, Aircraft charter service, Vessel charter service

Positioning

Renowned global cargo service providers

SWOT Analysis

Strengths

1.It has physical centers over 50 countries across the world
2. More transparent service which helps to gain the confidence of customers
3. It has good warehousing & storage facilities
4. Well trained professionals and efficient workforce

5. European & global network of door to door services with main overseas partners

Weaknesses

1.New in market compared to the established players
2.Low growth rate and lesser brand recall in comparison with the big players

Opportunities

1.It can make efficient use of its large no. of assets
2.It has centers across 50 countries so it can go for expansion
3. It has huge network of agents across the globe which can be help to find potential clients

Threats

1.Local companies with cheaper rates
2.Various laws in different countries
3.Big players with advanced services

Competition

Competitors

1.AFL Logistics
2.Om Logistics



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