Damco SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 4434
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SWOT Analysis of Damco with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Damco

Parent Company

Damco

Category

Freight forwarding and supply chain management service

Sector

Transportation & Logistics

Tagline/ Slogan

Logistics professionals who understand your business; Global Logistics. Individual Solutions.

USP

Supply Chain Carbon Check TM and the Supply Chain Carbon Dashboard that helps to identify and track CO2 hotspots throughout supply chain

STP

Segment

Businesses with air & sea transportation requirement

Target Group

Chemicals, Fashion, Sports, Perishable goods, Retail, Technology

Positioning

One of the world’s leading providers of freight forwarding and supply chain management services

SWOT Analysis

Strengths

1. It was selected as winner in two categories of British International Freight Association Service Awards
2. Present with 300 offices all over the world and a staff of 10,800 highly trained logistics professionals
3. More than 100 years of experience
4. Strong financial position and brand identity

Weaknesses

1. Much of business is based in China and has a particular focus on trans-Pacific volumes
2.Inefficient presence in the emerging Asian market

Opportunities

1. Company’s purchased of Chinese air freight forwarder NTS can help increase the Airfreight tonnage
2.Its business has more focus in Chinese market so it can focus in other market also

Threats

1.Big players entering in Chinese market
2.Small local players with low cost offering

Competition

Competitors

1. APL Logistics Americas, Ltd.
2. CEVA Group
3. DB Mobility Logistics AG



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