Hellmann Worldwide Logistics SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 2188
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SWOT Analysis of Hellmann Worldwide Logistics with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hellmann Worldwide Logistics

Parent Company

Hellman Worldwide Logistics

Category

Air and ocean freight import & export

Sector

Transportation & Logistics

Tagline/ Slogan

Thinking Ahead, Moving Forward

USP

Innovation & Continuously setting the standards for customized solutions

STP

Segment

Businesses with need of Air and ocean freight import & export services

Target Group

Automotive, Electronics, Fashion, Healthcare

Positioning

One of the world’s leading logistics providers

SWOT Analysis

Strengths

1. Hellman Logistics has active network in around 157 countries
2. Has around 10000 employees worldwide
3. It carries more than 15 million shipments per year
4. It has a strong financial performance with a year on year growth

Weaknesses

1.EU antitrust regulators has fined it
2.Hasnt been able to become a top of the mind brand in emerging economies

Opportunities

1.It’s wide network with own branches & chosen high performing partners in Europe will help to get dominance in European market
2.Its assets can be used in much more efficient way

Threats

1.Small players with low cost offering
2.Rising fuel prices

Competition

Competitors

1. APL Logistics Americas, Ltd.
2. CEVA Logistics
3. DHL International



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