Hyundai Glovis SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 1340
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SWOT Analysis of Hyundai Glovis with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hyundai Glovis

Parent Company

Hyundai

Category

Marine & Air freight logistics

Sector

Transportation & Logistics

Tagline/ Slogan

Your value chain partner

USP

Even growth trend in all sectors

STP

Segment

Businesses with sea & air transportation requirement

Target Group

Bulk cargos, such as steel manufacturing equipment, automobile equipment and coil

Positioning

Global integrated logistics & distribution service provider

SWOT Analysis

Strengths

1. Its supply chain is present globally in 37 countries
2. Its last 5 years average Return On Capital is 20%
3. The company has a very strong brand name
4. Financial stability and year on year consistent returns have made it a strong brand

Weaknesses

1.Lesser known outside Korea as compared to leading brands
2.No presence in emerging industries like retail etc.

Opportunities

1.Rising demand of transportation
2.It can go for other sectors also like retail, fashion etc.

Threats

1.Big players with better technologies
2.Different tax structure in different countries
3. Rising fuel prices would affect the operations

Competition

Competitors

1. Expeditors International
2. C.H. Robinson Worldwide
3. UPS



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