Logwin SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 1277
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SWOT Analysis of Logwin with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Logwin

Parent Company

Logwin

Category

Air freight, Sea freight & Land transportation

Sector

Transportation & Logistics

Tagline/ Slogan

Your logistics!

USP

Linking decentralized and centralized elements

STP

Segment

Business with national & international air, sea & land transportation requirement

Target Group

Automotive, Chemical, Electronics & High Tech, FMCG, Retail, Steel, Tyre

Positioning

An integrated Group and an innovative and flexible logistics partner

SWOT Analysis

Strengths

1. It has over decades of experience in Asian market
2. One of the most popular brands in the Asia market
3. It has more than 5,900 employees’ worldwide and about 300 vocational trainees
4. It’s presence is in around 250 locations in 39 countries worldwide

Weaknesses

1.Despite strong Asian presence, its brand recall and penetration is limited globally compared to industry leaders
2. Weaker stimulus from exports compared to some other brands

Opportunities

1.It has international expertise for fashion & lifestyle products logistics which has a huge demand in future
2.In their after sales services they can do lot of improvements

Threats

1.Increase fuel & transportation costs
2.In Air & Ocean segment, the competition risks are unpredictable developments in freight rates

3.Constant fall in freight rates can result in a weakening of demand for worldwide sea & air freight transportation

Competition

Competitors

1.CEVA Group
2.D. Logistics AG
3.DB Mobility Logistics AG



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