Posted in Transport and Logistics, Total Reads: 2926
SWOT Analysis of Toll Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Transportation & Logistics
Our fight is your fight
Assets combined with operational expertise and technology solutions
Businesses with transportation requirement
Automotive, Beverage, Food & Retail, Relocation
Asian region's leading provider of integrated logistics
1. It has employee strength of over 45,000 2. Its network is in around 55 countries all over the world 3. Acquisition of Footwork Express, a Japanese express freight operator gives Toll a significant presence in this key market as Japan has the largest economy in Asia and the second largest in the world 4. Strong network and strong financial position
1.Limited brand recall despite being a leading industry player 2.Alleged Poor labor relations sometimes affects brand image
1.It has warehouse capacity of around 30,00,000 sq mts which is not fully utilized, so it can be utilize for further growth of business 2.Strong presence in Asia, Australia & New Zealand can be utilize to capture the top businesses of this regions 3.There is a strong growth seen in Asian Pacific market
1.Reduction of carbon pollution laws can create some problems 2.Behavior with laborers can affect business, if not maintained properly 3. Increasing fuel prices
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