Toll Group SWOT Analysis
Toll Group is one of the leading brands in the transport and logistics sector. Toll Group SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Toll Group:
Quick Glance:
Toll Group Strengths
- It has employee strength of over 45,000
- Its network is in around 55 countries all over the world
- Acquisition of Footwork Express, a Japanese express freight operator gives Toll a significant presence in this key market as Japan has the largest economy in Asia and the second largest in the world
- Strong network and strong financial position
Above are the strengths in the SWOT Analysis of Toll Group. The strengths of Toll Group looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Toll Group Weaknesses
- Limited brand recall despite being a leading industry player
- Alleged Poor labor relations sometimes affects brand image
These were the weaknesses in the Toll Group SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Toll Group Opportunities
- It has warehouse capacity of around 30,00,000 sq mts which is not fully utilized, so it can be utilize for further growth of business
- Strong presence in Asia, Australia & New Zealand can be utilize to capture the top businesses of this regions
- There is a strong growth seen in Asian Pacific market
Above we covered the opportunities in Toll Group SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Toll Group Threats
- Reduction of carbon pollution laws can create some problems
- Behavior with laborers can affect business, if not maintained properly
- Increasing fuel prices
The threats in the SWOT Analysis of Toll Group are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Toll Group SWOT analysis.
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About Toll Group
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Toll Group Overview | |
|---|---|
| Parent Company |
Toll Group |
| Category |
Integrated logistics |
| Sector | |
| Tagline/ Slogan |
Our fight is your fight |
| USP |
Assets combined with operational expertise and technology solutions |
| Toll Group STP | |
| Segmentation |
Businesses with transportation requirement |
| Target Market |
Automotive, Beverage, Food & Retail, Relocation |
| Positioning |
Asian region's leading provider of integrated logistics |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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