Geodis SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 2002
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SWOT Analysis of Geodis with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Geodis

Parent Company

SNCF

Category

Freight Forwarding

Sector

Transportation & Logistics

Tagline/ Slogan

Global Multimodal Provider

USP

Combination of high-quality basic freight services into one seamless integrated supply chain solution

STP

Segment

Businesses with transportation requirement

Target Group

Automobile, Pharmaceutical and Retail industries

Positioning

A European leader in transport and logistics

SWOT Analysis

Strengths

1. It is present in 120 countries with a workforce of approximately 30,000
2. SNCF GEODIS ranks No. 4 in Europe and No. 6 worldwide
3. Greatly managed assets
4. It has around a strong revenue and profitability
5. Good brand presence in Europe

Weaknesses

1. Currently it is totally controlled by SNCF, so strategy development can be influenced by govt. policies
2. Less presence in America, Middle East China and Indian markets

Opportunities

1.Geodis Wilson has opened a new logistics center in southern Vietnam so it can generate a great profit by meeting rising demand over there
2.It has its logistics centre in Singapore, where there is a increasing demand for transportation

3.It is very well positioned in the reverse logistics & growing recycling sectors

Threats

1.Many of its operating divisions are smaller than its competitors in European market
2.Domestics competitors like Kuehne & Nagel are making French market more competitive

Competition

Competitors

1. C.H. Robinson Worldwide
2. DB Mobility Logistics
3. Deutsche Post


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