Posted in Transport and Logistics, Total Reads: 2279
SWOT Analysis of Geodis with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Transportation & Logistics
Global Multimodal Provider
Combination of high-quality basic freight services into one seamless integrated supply chain solution
Businesses with transportation requirement
Automobile, Pharmaceutical and Retail industries
A European leader in transport and logistics
1. It is present in 120 countries with a workforce of approximately 30,000 2. SNCF GEODIS ranks No. 4 in Europe and No. 6 worldwide 3. Greatly managed assets 4. It has around a strong revenue and profitability 5. Good brand presence in Europe
1. Currently it is totally controlled by SNCF, so strategy development can be influenced by govt. policies 2. Less presence in America, Middle East China and Indian markets
1.Geodis Wilson has opened a new logistics center in southern Vietnam so it can generate a great profit by meeting rising demand over there 2.It has its logistics centre in Singapore, where there is a increasing demand for transportation
3.It is very well positioned in the reverse logistics & growing recycling sectors
1.Many of its operating divisions are smaller than its competitors in European market 2.Domestics competitors like Kuehne & Nagel are making French market more competitive
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