Geodis SWOT Analysis
Geodis is one of the leading brands in the transport and logistics sector. Geodis SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Geodis:
Quick Glance:
Geodis Strengths
- It is present in 120 countries with a workforce of approximately 30,000
- SNCF GEODIS ranks No. 4 in Europe and No. 6 worldwide
- Greatly managed assets
- It has around a strong revenue and profitability
- Good brand presence in Europe
Above are the strengths in the SWOT Analysis of Geodis. The strengths of Geodis looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Geodis Weaknesses
- Currently it is totally controlled by SNCF, so strategy development can be influenced by govt. policies
- Less presence in America, Middle East China and Indian markets
These were the weaknesses in the Geodis SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Geodis Opportunities
- Geodis Wilson has opened a new logistics center in southern Vietnam so it can generate a great profit by meeting rising demand over there
- It has its logistics centre in Singapore, where there is a increasing demand for transportation
- It is very well positioned in the reverse logistics & growing recycling sectors
Above we covered the opportunities in Geodis SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Geodis Threats
- Many of its operating divisions are smaller than its competitors in European market
- Domestics competitors like Kuehne & Nagel are making French market more competitive
The threats in the SWOT Analysis of Geodis are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Read Similar SWOT analysis
Hence this concludes the Geodis SWOT analysis.
Continue reading more about the brand/company.
About Geodis
The table below gives the brand overview along with its target market, segmentation, positioning & USP
|
Geodis | |
| Parent Company |
SNCF |
|---|---|
| Category |
Freight Forwarding |
| Sector | |
| Tagline/ Slogan |
Global Multimodal Provider |
| USP |
Combination of high-quality basic freight services into one seamless integrated supply chain solution |
| Geodis STP | |
| Segmentation |
Businesses with transportation requirement |
| Target Market |
Automobile, Pharmaceutical and Retail industries |
| Positioning |
A European leader in transport and logistics |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Geodis. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
