Globe Express Services SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 1316
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SWOT Analysis of Globe Express Services with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Globe Express Services

Parent Company

Globe Express Services

Category

Full-service ocean & air freight forwarding, Cargo consolidation & distribution

Sector

Transportation & Logistics

Tagline/ Slogan

People-Network-Technology

USP

State-of-the-art proprietary technology platform, providing outstanding visibility, flexibility and customization potential

STP

Segment

Businesses with need of transportation

Target Group

Exports, industrial products and specialized/project logistics

Positioning

One of the world's top 100 global logistics providers

SWOT Analysis

Strengths

1. Joint venture (JV) with International Transport Services Associated (ITSA)
2. It has decades of experience and expertise in the industry
3. It has over 55 corporate offices worldwide and a total market presence in more than 80 countries
4. State-of-the-art proprietary technology platform, providing outstanding visibility, flexibility and customization potential

Weaknesses

1.In comparison with other popular global giants, brand recall is limited despite of excellent services

Opportunities

1. JV with ITSA is a great opportunity for GES to partner with a professional and well regarded company in a key global market
2. JV with ITSA also helps to extend to the Italian market key service segments (air freight, warehousing, consolidation services)
3. Strong presence in Russia's logistics market as the country features one of the world's most dynamic global economies with vast growth potential in containerized import/export, project shipments, air freight, warehousing and distribution activities

Threats

1.Complex government norms
2.Continuous changing economy

Competition

Competitors

1.DHL
2.Expeditors International


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