Indian Railways SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 8054
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SWOT Analysis of Indian Railways with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Indian Railways

Parent Company

Govt of India- Indian Railways (Bhartiya Rail)

Category

Railroads

Sector

Transportation & Logistics

Tagline/ Slogan

Lifeline of the nation

USP

Serving Customer with a Smile

STP

Segment

Commuters, Medium-Long distance passengers, Freight customers, Parcels & Express Freight customers

Target Group

Businesses who need freight transportation, Passenger transportation sector

Positioning

One of the largest and busiest rail networks in the world

SWOT Analysis

Strengths

1. Availability of abundant low cost land near country stations provides possibility for development
2. Less damage of goods compared to other modes of transport
3. Better connectivity across the length and breadth of India

4. More carrying capacity of goods

5. Largest commercial employer with almost 1.5 million staff

6. It transports over six billion passengers and almost 750 million tons of freight annually
7. Approx 120,000 km of tracks and nearly 8000 stations

Weaknesses

1. Passenger sector is loss making
2. Accidents and delays cause a dent to the image
3. Facilities not comparable to international standards still

Opportunities

1.It can capture large chunk of container traffic by introducing block container trains operating at passenger speeds
2.It’s 70% of revenue and most of its profits comes from freight sector and there is a tremendous growth in emerging companies, hence has a great future for freight sector
3.Operating ratio has been decreasing drastically in last 10 years

Threats

1.Increase in allowable gross weight of road vehicles
2.Possible introduction of double road trailers
3.High accident rates

Competition

Competitors

Public transport, Airlines, Taxi Services


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