Indian Railways SWOT Analysis
Indian Railways is one of the leading brands in the transport and logistics sector. Indian Railways SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Indian Railways:
Quick Glance:
Indian Railways Strengths
- Availability of abundant low cost land near country stations provides possibility for development
- Less damage of goods compared to other modes of transport
- Better connectivity across the length and breadth of India
- More carrying capacity of goods
- Largest commercial employer with almost 1.5 million staff
- It transports over six billion passengers and almost 750 million tons of freight annually
- Approx 120,000 km of tracks and nearly 8000 stations
Above are the strengths in the SWOT Analysis of Indian Railways. The strengths of Indian Railways looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Indian Railways Weaknesses
- Passenger sector is loss making
- Accidents and delays cause a dent to the image
- Facilities not comparable to international standards still
These were the weaknesses in the Indian Railways SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Read more about Indian Railways
Indian Railways Opportunities
- It can capture large chunk of container traffic by introducing block container trains operating at passenger speeds
- It’s 70% of revenue and most of its profits comes from freight sector and there is a tremendous growth in emerging companies, hence has a great future for freight sector
- Operating ratio has been decreasing drastically in last 10 years
Above we covered the opportunities in Indian Railways SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Indian Railways Threats
- Increase in allowable gross weight of road vehicles
- Possible introduction of double road trailers
- High accident rates
The threats in the SWOT Analysis of Indian Railways are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Read Similar SWOT analysis
- Public transport, Airlines, Taxi Services
Hence this concludes the Indian Railways SWOT analysis.
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About Indian Railways
The table below gives the brand overview along with its target market, segmentation, positioning & USP
|
Indian Railways | |
| Parent Company |
Govt of India- Indian Railways (Bhartiya Rail) |
|---|---|
| Category |
Railroads |
| Sector | |
| Tagline/ Slogan |
Lifeline of the nation |
| USP |
Serving Customer with a Smile |
| Indian Railways STP | |
| Segmentation |
Commuters, Medium-Long distance passengers, Freight customers, Parcels & Express Freight customers |
| Target Market |
Businesses who need freight transportation, Passenger transportation sector |
| Positioning |
One of the largest and busiest rail networks in the world |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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