London Underground Tube SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 2533
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SWOT Analysis of London Underground Tube with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

London Underground Tube

Parent Company

London Underground Ltd.

Category

Railroads

Sector

Transportation & Logistics

Tagline/ Slogan

It’s quicker by tube

USP

It is the first underground railway

STP

Segment

Commuters, Medium-Long distance passengers

Target Group

Passenger transportation

Positioning

Transport for London

SWOT Analysis

Strengths

1. It serves around 270 stations
2. It is the second largest metro system in the world in terms of route miles, after the Shanghai Metro
3. It is the third busiest metro system in Europe, after Moscow and Paris
4. It has a daily ridership of over 3 million approximately
5. One of the largest metro networks in the world with over 400km of tracks

Weaknesses

1.Over reliance on business services
2.Poor physical environment in some areas

Opportunities

1.It’s a major tourism destination
2.Employment opportunities
3.Renowned internationally

Threats

1.Migration
2.Informal economies e.g. in tourist related activities etc.
3. Better other modes of transportation

Competition

Competitors

1. Arriva plc
2. First Group plc
3. The Go-Ahead Group plc


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