London Underground Tube SWOT Analysis, USP & Competitors
Posted in Transport and Logistics, Total Reads: 2533
SWOT Analysis of London Underground Tube with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
London Underground Tube
London Underground Ltd.
Transportation & Logistics
It’s quicker by tube
It is the first underground railway
Commuters, Medium-Long distance passengers
Transport for London
1. It serves around 270 stations 2. It is the second largest metro system in the world in terms of route miles, after the Shanghai Metro 3. It is the third busiest metro system in Europe, after Moscow and Paris 4. It has a daily ridership of over 3 million approximately 5. One of the largest metro networks in the world with over 400km of tracks
1.Over reliance on business services 2.Poor physical environment in some areas
1.It’s a major tourism destination 2.Employment opportunities 3.Renowned internationally
1.Migration 2.Informal economies e.g. in tourist related activities etc. 3. Better other modes of transportation
1. Arriva plc 2. First Group plc 3. The Go-Ahead Group plc
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