Sankyu SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 919
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SWOT Analysis of Sankyu with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sankyu Inc

Parent Company

Sankyu Inc

Category

Logistics services, warehousing and multimodal freight forwarding (air, ocean, and ground)

Sector

Transportation & Logistics

Tagline/ Slogan

To be your best partner

USP

It’s 3PM centralized management system

STP

Segment

Businesses with transportation requirement

Target Group

Chemical, Consumer Goods, Electronic, Plant engineering

Positioning

It linked with client’s needs, and linked proven reliability with the future

SWOT Analysis

Strengths

1. It has around 28000 employees
2. Easily accessible information on website
3. More than 90 years of experience
4. Strong brand reputation and excellent network

Weaknesses

1. Brand recall is limited compared to leading global players
2. Strong competition from domestic players means growth is restricted

Opportunities

1.It can focus on other sectors also
2.It can make use of its assets more efficiently

Threats

1.Entrance of big players in their strong regions
2.Complex tax structure

Competition

Competitors

1. Expeditors International of Washington
2. Hanjin Shipping Co. Ltd.
3. Kawasaki Kisen Kaisha Ltd.



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