Transocean Express Logistics SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 1674
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SWOT Analysis of Transocean Express Logistics with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Transocean Express Logistics

Parent Company

Transocean Express Logistics

Category

Packers & Movers, Freight Forwarding

Sector

Transportation & Logistics

Tagline/ Slogan

Express Logistics

USP

Experts in industry from organizations like Transocean Shipping Agency, Blue Line Shipping, Blue Wave Shipping etc.

STP

Segment

Individuals with need of house hold relocation, Businesses with need of corporate shifting, Freight Forwarding

Target Group

Relocation business to Unbroken cold chain solution for the product ranging from Healthcare to Automotive and wind energy odd dimension shipments

Positioning

One stop Logistics Shop for Seamless Solutions to all SCM requirements

SWOT Analysis

Strengths

1. Promoters with domestic and international experience for over 35 years in shipping business
2. It has overseas branches at places like Singapore/Dubai/Nepal/Sri Lanka and Maldives etc

3. Corporate clients like SUBWAY, Godrej Agrovet , SIEMENS, Asian Paints, Airtel, Bridgestone, Honda, etc
4. Strong network in the Asian region

Weaknesses

1.New in the sector as compared to a few leading global giants
2.The brand awareness is limited as its operations are restricted primarily around Asia

Opportunities

1.It can expand its service range
2.It can go for mergers & acquisitions
3. Can venture into international European and America markets

Threats

1.It has threat of big players
2.Local players with very cheap rates

Competition

Competitors

1. Agarwal Packers and Movers


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