UTi Worldwide SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 2278
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SWOT Analysis of UTi Worldwide with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

UTi Worldwide

Parent Company

Union Transport

Category

Air and Ocean freight forwarding services

Sector

Transportation & Logistics

Tagline/ Slogan

Supply Chain Solutions that Deliver

USP

CLIENTasONE, a client-centric approach to delivering competitive advantage to client supply chains wherever they operate worldwide

STP

Segment

Businesses with transportation requirement

Target Group

Automotive, Consumer + Retail, Hi-Tech, Pharma + Healthcare, Chemical, Fashion + Apparel, Govt+ Defense, industrial + Manufacturing, Projects of Mining & Energy, Cruise Lines

Positioning

Industry-leading, non-asset-based supply chain management company that delivers competitive advantage to their clients' supply chains

SWOT Analysis

Strengths

1. Global footprint of 370+ offices and 240+ logistics centers in 60+ countries
2. 85+ years of experience in industry
3. 19000+ employee strength
4. Strong operations and excellent customer satisfaction
5. Penetration in automotive, health, pharma, chemical etc industries

Weaknesses

1. They have to depend on third party services for transportation
2.Low brand recall as compared to leading logistic players in the world

Opportunities

1.They can buy their own ships or planes & can reduce the dependence on 3rd party
2.Expansion in range of services

Threats

1.Being non-asset company, customers will prefer it very less
2.Asset based companies with logistics solutions

Competition

Competitors

1. APL Logistics Americas, Ltd
2. Agility Public Warehousing Company K.S.C.
3. C.H. Robinson Worldwide


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