Yamato Holdings SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 1779
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SWOT Analysis of Yamato Holdings with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Yamato Holdings

Parent Company

Yamato Holdings Co Ltd

Category

Trucking

Sector

Transportation and Logistics

Tagline/ Slogan

We care, we deliver

USP

It provides same-day delivery to anywhere in Singapore through TA-Q-BIN service

STP

Segment

Customers with road transportation and logistics requirement

Target Group

Goods delivery among homes, office, hotels, airports, service centres

Positioning

Japan’s largest door-to-door delivery service company

SWOT Analysis

Strengths

1. It provides same day delivery to anywhere in Singapore trough TA-Q-BIN network
2. Majority market share in door-to-door delivery service in Japan
3. Vehicle maintenance plant to achieve high operational efficiency
4. It consists of 45 subsidiaries and 7 affiliated companies

5. Strong market position and network

Weaknesses

1. High dependency on TA-Q-BIN business for operating revenues 2. Limited global penetration and brand awareness as compared to global leaders

Opportunities

1. Global expansion and better penetration
2. Increased use of logistics services in sectors such as technology, consumer retail, automotive and industrial
3. Improvement in service through better staff training and stricter control over customer information

Threats

1. Unexpectedly strict environmental regulations could be enacted
2. Roads and other infrastructure could be damaged as a result of a natural disaster
3. Unstable diesel or other fuel prices

Competition

Competitors

1. Sagawa Express
2. Nippon Express



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