Imperial Holdings SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 2343
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SWOT Analysis of Imperial Holdings with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Imperial Holdings

Parent Company

Imperial Holdings

Category

Trucking

Sector

Transportation and Logistics

Tagline/ Slogan

Fast moving forward thinking

USP

Leading private sector transport and warehousing operation in Africa

STP

Segment

Business which requires logistics and transportation services

Target Group

Businesses which requires inter-modal logistics, distribution, warehousing and storage facilities

Positioning

Imperial Logistics is a global logistics and supply chain leader that moves business and industry through innovation, inspiration and foresight

SWOT Analysis

Strengths

1. Exposed to diverse industries, markets, countries and clients
2. Expansion in inland waterway shipping due to Lehnkering acquisition
3. Extensive, established operations in 14 African countries
4. Leader in private sector transport and warehousing operation in Africa

5. Financially strong company and good market position

Weaknesses

1. Brand devaluation because of alleged ethical practices that came into focus recently
2. Highly diversified but penetration is low
3. Lesser known than its global competitors

Opportunities

1. Expansion through acquisition, partnerships & grassroots development

2. Capitalize on integration services capability
3. Expansion of business in eastern Europe and South America

Threats

1. Rate of growth in vehicle sales likely to slow down

2. Small competitors with low cost services
3. Increasing fuel prices

Competition

Competitors

1. Unitrans
2. Barloworld Logistics



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