Posted in Transport and Logistics, Total Reads: 1467
SWOT Analysis of Abertis with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Transportation and Logistics
Infrastructures that work
Leading group in the terrestrial telecommunications infrastructures and services sector in Spain
Business which requires transport infrastructure and services
Development, construction, and maintenance services for airports, toll roads, and parking garages
One of the leading international group in mobility and telecommunications infrastructure
1. Directly manages 3,800 kilometers of toll roads 2. Leading group in the terrestrial telecommunications infrastructures and services sector in Spain 3. Operates in 30 airports in 8 countries, with a global traffic of 90 million passengers per year 4. Strong generation of cash flow allowing continued growth
5. Strong reputation in the industry
1. Overdependence on Spain and France for business 2. Lesser global presence compared competitors 3. Lack of projects in emerging economies
1. Greater internationalization 2. Extending current concessions 3. Strategic acquisitions to achieve synergies of business
1. Economic slowdown 2. Credit and liquidity shortages 3. Stricter rules and regulations
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