Atlantia SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 1029
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SWOT Analysis of Atlantia with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Atlantia

Parent Company

Atlantia

Category

Transportation

Sector

Transportation and Logistics

Tagline/ Slogan

-

USP

World number one in free-flow tolling

STP

Segment

Business which requires transportation facilities

Target Group

Development, construction, and maintenance services for toll roads

Positioning

Europe’s leading  investor in transport infrastructure and services

SWOT Analysis

Strengths

1. 5,000 km of toll motorways in Italy, Brazil, Chile, India and Poland
2. More than 5 million customers a day
3. Europe’s biggest investor, with huge sum being invested World number one in free-flow tolling
4. Leader in motorway design and development, safety and energy saving technologies

5. Strong presence in the industry

Weaknesses

1. Limited customer base compared a to market leaders
2. Low number of product and services

Opportunities

1. Diversification of services
2. Increasing global presence and customer base
3. Strategic acquisitions

Threats

1. Credit and liquidity shortages
2. Limited economic growth
3. Stricter rules and regulations

Competition

Competitors

1. Autostrada Torino-Milano SpA
2. Autoroutes du Sud de la France
3. Abertis



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