Canadian Pacific Railway SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 2686
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SWOT Analysis of Canadian Pacific Railway with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Canadian Pacific Railway

Parent Company

Canadian Pacific Railway Limited

Category

Railroads

Sector

Transportation and Logistics

Tagline/ Slogan

More than just rail

USP

Partnerships with terminals, ports, highways, airports, and governments

STP

Segment

Business which requires transportation and logistics services

Target Group

Transportation services for intermodal containers, coal, grain, and industrial and consumer products

Positioning

Provider of integrated, multi-modal transportation solutions and customized logistics services that go far beyond rail, right into the heart of your business

SWOT Analysis

Strengths

1. More than 15000 employees and rail-track network of 14000 miles
2. Strong alliances with partners to provide logistics services and land transportation
3. State-of-the-art technology has modernized railway industry

4. Owns a large number of large yards and repair shops across their system

5. Good network and strong brand reputation

Weaknesses

1. Low penetration of the market as there is a huge untapped market
2. Limited product line and customer base
3. Lack of international operations

Opportunities

1. Increasing penetration of market through joint ventures
2. Entering to other markets
3. Expanding product/ service line

Threats

1. Slowdown in economy
2. Increasing fuel prices
3. Intense competition

Competition

Competitors

1. BNSF
2. CSX Transportation
3. Canadian National Railway Company



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