Kuehne Nagel SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 4375
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SWOT Analysis of Kuehne Nagel with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kuehne Nagel

Parent Company

Kuehne Nagel

Category

Transportation

Sector

Transportation and Logistics

Tagline/ Slogan

The Global Logistics Network

USP

Number 1 global sea freight forwarder

STP

Segment

Business which requires transportation and logistics services

Target Group

Businesses which require sea freight,  airfreight forwarding, contract logistics, road & rail logistics services

Positioning

Leading global provider of innovative and fully integrated supply chain solutions

SWOT Analysis

Strengths

1. Leading market position
2. Diversified revenue sources and operations
3. Strong growth in revenue and profits
4. More than 1000 offices in over 100 countries

5. The workforce has over 63,000 employees

Weaknesses

1. Unfunded employee post retirement benefits
2. Weak margins and returns is a concern
3. Lesser business alliances than leaders

Opportunities

1. Growth in global airfreight market
2. Strategic contracts and agreements
3. Acquisitions to increase penetration

Threats

1. Intense competition globally
2. Increasing Currency risk
3. Falling consumer confidence in the US

Competition

Competitors

1. Expeditors International of Washington, Inc.
2. Sinotrans
3. UTi Worldwide



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