Ferrovial SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 1648
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SWOT Analysis of Ferrovial with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ferrovial

Parent Company

Ferrovial

Category

Transportation

Sector

Transportation and Logistics

Tagline/ Slogan

Intelligent infrastructure

USP

One of the largest private toll highway developers in the world in terms of the number of projects as well as investments

STP

Segment

Business which requires transport infrastructure and services

Target Group

Development, construction, and maintenance services for airports, toll roads, railroads, and parking garages

Positioning

World’s leading private investor in transport infrastructure and services

SWOT Analysis

Strengths

1. Strong financial performance
2. Growth and profitability improvement
3. Top class assets supporting cash generation
4. Workforce of 70,000 employees and operations in more than 15 countries

Weaknesses

1. Weak international presence compared to industry leaders
2. Excessively dependent on Spain for business
3. Low investment in emerging economies

Opportunities

1. Selective exposure to emerging economies
2. Strategic acquisitions to achieve synergies of business
3. Diversification of services

Threats

1. Credit and liquidity shortages
2. Limited economic growth
3. Stricter rules and regulations

Competition

Competitors

1. Abengoa
2. Abertis infraestucturas
3.Actividades de construcción y servicios



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