Posted in Transport and Logistics, Total Reads: 12361
SWOT Analysis of Maersk with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Transportation and Logistics
Easy for our customers; efficient for us
The largest container ship operator and supply vessel operator in the world
Business which requires logistics and transportation services
Businesses which requires shipping services
World’s largest shipping company
1. The largest container ship operator and supply vessel operator in the world 2. Operates in 130 countries and have a workforce of over 100,000 employees 3. Apart from shipping, company engages in energy, transportation, offshore, retail, and manufacturing businesses
4. Strong global brand name and reputation as a top industry player
1. Relatively low visibility in road and air transportation 2. Fluctuating profit margins is a concern
1. Expand customer base geographically or through new services 2. Strategic alliances and joint ventures 3. Available technological innovations
1. Economic slowdown 2. Changes in regulations of various countries 3. Rising cost of business
1. Mediterranean Shipping Company 2. CMA CGM 3. China Ocean Shipping Company
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