Maersk SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 11062
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SWOT Analysis of Maersk with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Maersk

Parent Company

A.P. Moller-Maersk

Category

Transportation

Sector

Transportation and Logistics

Tagline/ Slogan

Easy for our customers; efficient for us

USP

The largest container ship operator and supply vessel operator in the world

STP

Segment

Business which requires logistics and transportation services

Target Group

Businesses which requires shipping services

Positioning

World’s largest shipping company

SWOT Analysis

Strengths

1. The largest container ship operator and supply vessel operator in the world
2. Operates in 130 countries and have a workforce of over 100,000 employees
3. Apart from shipping, company engages in energy, transportation, offshore, retail, and manufacturing businesses

4. Strong global brand name and reputation as a top industry player

Weaknesses

1. Relatively low visibility in road and air transportation
2. Fluctuating profit margins is a concern

Opportunities

1. Expand customer base geographically or through new services
2. Strategic alliances and joint ventures
3. Available technological innovations

Threats

1. Economic slowdown
2. Changes in regulations of various countries
3. Rising cost of business

Competition

Competitors

1. Mediterranean Shipping Company
2. CMA CGM
3. China Ocean Shipping Company



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