Mitsui OSK Lines SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 1396
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SWOT Analysis of Mitsui OSK Lines with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mitsui OSK Lines

Parent Company

Mitsui OSK Lines

Category

Transportation

Sector

Transportation and logistics

Tagline/ Slogan

Ahead with expertise

USP

One of the world’s largest and most varied fleet of vessels, from containerships to tramp vessels and specialized carriers

STP

Segment

Business which requires transportation and logistics services

Target Group

Businesses which require shipping of automobiles, iron ore, coal, wood chips, crude oil, liquefied natural gas (LNG), and chemicals

Positioning

One of the world's most powerful shipping companies

SWOT Analysis

Strengths

1. Operate more than 800 vessels, from containerships to tramp vessels and specialized carriers for cargoes 
2. Leadership in the transport of automobiles
3. Use of advanced technologies and significant work in R & D
4. Ranks amongst world’s largest shipping companies

Weaknesses

1. Business is highly dependent on export of automobiles
2. Decreasing return on investment is a concern

Opportunities

1. Developing associated businesses
2. Targeting business expansion opportunities in growing markets
3. Diversifying operations to reduce risk

Threats

1. Slowdown in global economy
2. Volatile currency rates
3. Natural disasters like earthquake, floods

Competition

Competitors

1. Nippon Yusen
2. China Ocean Shipping Company (COSCO)
3. K Line



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