Nippon Yusen SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 1371
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SWOT Analysis of Nippon Yusen with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Nippon Yusen

Parent Company

Mitsubishi Group

Category

Transportation

Sector

Transportation and Logistics

Tagline/ Slogan

More than shipping

USP

World’s one of the largest shipping company

STP

Segment

Business which requires transportation and logistics services

Target Group

Businesses which require global logistics and bulk shipping services

Positioning

Through safe and dependable transport, we contribute to

the betterment of societies throughout the world as a comprehensive

global-logistics enterprise offering ocean, land, and air transportation

SWOT Analysis

Strengths

1. Operating in 36 countries and 412 centers
2. Owns total 827 vessels
3. Provides solutions tailored to customers’ needs by integrating different types of infrastructure
4.Sheer diversity of infrastructure

Weaknesses

1. Decreasing revenues and operating income
2.Lesser known than its global competitors

Opportunities

1. Minimize impact of market volatility by decreasing the large procurements required for maintaining a fixed vessel fleet over a long term
2. Strengthen sales capabilities
3.Increasing customer base and capabilities through acquisitions

Threats

1. Fluctuations in currency exchange rates
2. A major shipping accident
3.Changes in overall shipping and freight markets

Competition

Competitors

1. A.P. Moller-Maersk
2. CMA CGM
3. China ocean shipping company


The table above concludes the Nippon Yusen SWOT analysis along with its marketing strategy and brand parameters.

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