OOIL Orient Overseas SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 925
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SWOT Analysis of OOIL Orient Overseas with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

OOIL Orient Overseas

Parent Company

Orient Overseas (International) Limited (OOIL)

Category

Transportation

Sector

Transportation and logistics

Tagline/ Slogan

We take it personally

USP

Hong Kong’s most recognized global brand

STP

Segment

Business which requires transportation and logistics services

Target Group

Businesses which require marine container transportation and related logistics services

Positioning

One of the world’s largest integrated international transportation and logistics companies

SWOT Analysis

Strengths

1. Fleet of about 90 containerships with an overall capacity of some 390,000 20-foot equivalent units (TEU)
2. 270 offices in some 60 countries with 8000 employees
3. Industry leader in the use of information technology and e-commerce to manage the entire cargo transport process.
4. Container terminal operations at strategic locations

Weaknesses

1. Decreasing profit margins
2. Reduced capacity
3. Highly dependent on Asia for business

Opportunities

1. Joint venture with other players to gain economies of scale
2. Expand customer base geographically or through new services
3. Available technology innovations

Threats

1. Deterioration in trading conditions
2. Increasing fuel prices
3. Increasing competition

Competition

Competitors

1. A.P. Moller-Maersk
2. China Ocean Shipping Company
3. China Merchants Holding Company Limited



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