Posted in Transport and Logistics, Total Reads: 1022
SWOT Analysis of OOIL Orient Overseas with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
OOIL Orient Overseas
Orient Overseas (International) Limited (OOIL)
Transportation and logistics
We take it personally
Hong Kong’s most recognized global brand
Business which requires transportation and logistics services
Businesses which require marine container transportation and related logistics services
One of the world’s largest integrated international transportation and logistics companies
1. Fleet of about 90 containerships with an overall capacity of some 390,000 20-foot equivalent units (TEU) 2. 270 offices in some 60 countries with 8000 employees 3. Industry leader in the use of information technology and e-commerce to manage the entire cargo transport process. 4. Container terminal operations at strategic locations
1. Decreasing profit margins 2. Reduced capacity 3. Highly dependent on Asia for business
1. Joint venture with other players to gain economies of scale 2. Expand customer base geographically or through new services 3. Available technology innovations
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