Aeroports de Paris SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 1806
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SWOT Analysis of Aeroports de Paris with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Aeroports de Paris

Parent Company

Aeroports de Paris

Category

Transportation

Sector

Transportation and Logistics

Tagline/ Slogan

NA

USP

World's second largest airport group in terms of turnover

STP

Segment

Business which require managing and regulating air transportation

Target Group

Businesses which require managing and regulating airports

Positioning

World leader in air mail and freight handling

SWOT Analysis

Strengths

1. Owns and manages the fourteen civil airports and airfields
2. World's second largest airport group in terms of turnover
3. Acquired 38% of TAV Airports, the leading airport operator in Turkey
4. World leader in air mail and freight handling

Weaknesses

1. Limited budget as government is majority stakeholder
2. Low global presence

Opportunities

1. Acquisitions to increase global footprint
2. Expansion in emerging economies

3. Improving existing processes and systems

Threats

1. Decreasing revenues due to price competition among airline companies
2. Stricter laws and regulations
3.Increasing cost of fuel

Competition

Competitors

1. Aeroporti de Roma S.p.A.
2. BAA Airports Limited
3. Fraport AG Frankfurt Airport services worldwide



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