Central Japan Railway SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 833
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SWOT Analysis of Central Japan Railway with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Central Japan Railway

Parent Company

Central Japan Railway Company

Category

Railroads

Sector

Transportation and Logistics

Tagline/ Slogan

NA

USP

Rail network covers 60% of Japan’s population

STP

Segment

Business which require transportation and logistics services

Target Group

Businesses which requires freight services, passenger railways, bus transportation and other related services

Positioning

A company that strives to develop corporate governance in order to ensure sound, efficient and transparent management, to develop the corporation over the long-term

SWOT Analysis

Strengths

1. Japan's most profitable and highest throughput high speed rail operator
2. Established "Railway Safety Promotion Committees" in order to establish and promote safety countermeasures through an integrated organization
3. Linking Japan's principal metropolitan areas of Tokyo, Nagoya, and Osaka

4. Owners of bullet train technology

Weaknesses

1. Need of safety education and training for employees on a large scale
2. Decreasing operating revenues

Opportunities

1. Continuously improving technological competency, and pursuing efficiency and cost reduction at all levels
2. Developing affiliated businesses
3. Ensuring safe and reliable transportation

Threats

1. Natural calamities like earthquakes, floods
2. Legal, political and environmental issues
3. Slowdown in global economy

Competition

Competitors

1. East Japan Railway Company
2. Keihin Electric Express Railway Co. Ltd
3. Keisei Electric Railway Co. Ltd



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