MISC Berhad SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 2280
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SWOT Analysis of MISC Berhad with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

MISC Berhad

Parent Company

Petroliam Nasional Berhad (Petronas)

Category

Transportation

Sector

Transportation and Logistics

Tagline/ Slogan

Driving global growth

USP

Specialist in Energy Transportation

STP

Segment

Business which requires transportation and logistics services

Target Group

Businesses which requires fully integrated maritime, offshore floating solutions, heavy engineering and logistics services

Positioning

Leading international shipping line of Malaysia

SWOT Analysis

Strengths

1. Modern and well-diversified fleet of more than 160 vessels and a combined tonnage of more than 15,000,000 DWT
2. World’s largest single owner/operator of LNG fleet with 29 LNG carriers
3. Third largest owner of Aframax fleet in the world
4. Meticulously equipped and enhanced business processes in accordance to international standards and best practices, and certified ISO 9001:2008

Weaknesses

1. Huge financial losses in Liner business
2. Global reach is limited to only few nations when compared with strong players in the sector

Opportunities

1. Aggressive fleet expansion along with rapid growth in business
2. Strategic alliances and acquisitions to increase global reach and services provided
3. Improving expertise of existing workforce

Threats

1. Radical change in the operating dynamics of the industry
2. Slowdown in economy

Competition

Competitors

1. BW Gas AS
2.A.P. Moller-Maersk
3. China COSCO Holdings Company Limited



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