MISC Berhad SWOT Analysis
MISC Berhad is one of the leading brands in the transport and logistics sector. MISC Berhad SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of MISC Berhad:
Quick Glance:
MISC Berhad Strengths
- Modern and well-diversified fleet of more than 160 vessels and a combined tonnage of more than 15,000,000 DWT
- World’s largest single owner/operator of LNG fleet with 29 LNG carriers
- Third largest owner of Aframax fleet in the world
- Meticulously equipped and enhanced business processes in accordance to international standards and best practices, and certified ISO 9001:2008
Above are the strengths in the SWOT Analysis of MISC Berhad. The strengths of MISC Berhad looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
MISC Berhad Weaknesses
- Huge financial losses in Liner business
- Global reach is limited to only few nations when compared with strong players in the sector
These were the weaknesses in the MISC Berhad SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
MISC Berhad Opportunities
- Aggressive fleet expansion along with rapid growth in business
- Strategic alliances and acquisitions to increase global reach and services provided
- Improving expertise of existing workforce
Above we covered the opportunities in MISC Berhad SWOT Analysis. The opportunities for any brand can include prospects of future growth.
MISC Berhad Threats
- Radical change in the operating dynamics of the industry
- Slowdown in economy
The threats in the SWOT Analysis of MISC Berhad are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the MISC Berhad SWOT analysis.
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About MISC Berhad
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| MISC Berhad Overview | |
|---|---|
| Parent Company |
Petroliam Nasional Berhad (Petronas) |
| Category |
Transportation |
| Sector | |
| Tagline/ Slogan |
Driving global growth |
| USP |
Specialist in Energy Transportation |
| MISC Berhad STP | |
| Segmentation |
Business which requires transportation and logistics services |
| Target Market |
Businesses which requires fully integrated maritime, offshore floating solutions, heavy engineering and logistics services |
| Positioning |
Leading international shipping line of Malaysia |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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