West Japan Railway SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 778
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SWOT Analysis of West Japan Railway with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

West Japan Railway

Parent Company

West Japan Railway Company

Category

Railroads

Sector

Transportation and Logistics

Tagline/ Slogan

-

USP

A high-speed Intercity transport line operating at speeds of 300 km/h which connects several major cities and draws significant portion of revenue

STP

Segment

Business which requires transportation and logistics services

Target Group

It provides passenger train service and  retail, hotel, and real estate operations connected with its rail network

Positioning

Making journeys faster, more comfortable, and smoother

SWOT Analysis

Strengths

1. Railway network extends over a total distance of approximately 5,000 km, covering 18 prefectures and employs around 45000 people
2. Appealing environments in and around our stations through a variety of business operations
3. The area served by our railway network is home to approximately 40+ million people—one third of Japan’s population

Weaknesses

1. Completely dependent on Japan for business, need to look for investment in other countries
2. Increasing long term debt
3. Need of safety education and training for employees

Opportunities

1. Pursuing the development of a safe, reliable railway by establishing a higher level of safety
2. Intensifying regional railway lines and interregional communications
3. Continuously improving technological competency, and pursuing efficiency and cost reduction at all levels

Threats

1. Natural calamities like earthquakes, floods can disrupt the infrastructure
2. Legal, political and environmental issues

Competition

Competitors

1. Keihin Electric Express Railway Co. Ltd
2. Keio Corporation
3. Keisei Electric Railway Co. Ltd



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