MTR Corporation Limited SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 3619

SWOT Analysis of MTR Corporation Limited with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

MTR Corporation Limited

Parent Company

MTR Corporation Limited




Transportation and Logistics

Tagline/ Slogan

Caring for life’s journeys


Common mode of public transport in Hong Kong



Customers which requires Transportation and logistics services

Target Group

Transportation services for passengers and management of residential and commercial properties near its stations


One of the world's leading railways for safety, reliability, customer service and cost efficiency

SWOT Analysis


1. Nearly half market share of the franchised public transport market, carrying an average 4.0 million passengers every weekday
2. Includes more than 200 km of rail network with 155 stations
3. Strong financial performance over the years
4. Use of technology to ensure maximum safety and reliability


1. Relatively small railroad network than its global counterparts
2. Decreasing operating profit margins
3. Lack of international operations


1. Expansion of railroad network
2. Merger with Kowloon-Canton Railway Corporation brings new growth opportunities to businesses in and outside of Hong Kong
3. Could benefit from Governmental support, in the form of grants, allowances, training etc.


1. Legal and environmental regulations slowing down expansion
2. Rising costs could be a major downfall as it would eat into profits
3. Not keeping up with changes in technology could be detrimental for the future business



1. Hutchison Whampoa
2. Jardine Matheson Holdings Limited


Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.