Norfolk Southern SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 2516
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SWOT Analysis of Norfolk Southern with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Norfolk Southern

Logo

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Parent Company

Norfolk Southern Corporation

Category

Railroads

Sector

Transportation and Logistics

Tagline/ Slogan

One line, infinite possibilities

USP

Extensive intermodal network in eastern North America

STP

Segment

Business which requires transportation and logistics services

Target Group

Businesses which requires transportation of coal, automobile parts, chemicals, agricultural and consumer products

Positioning

Safest, most customer-focused and successful transportation company in the world

SWOT Analysis

Strengths

1. Operates over 20,000 route miles in 22 eastern states of US
2. Strong financial performance over the years
3. Leader in the eastern America’s transportation infrastructure
4. Improvement in productive and operating metrics

Weaknesses

1. Unresolved lawsuits against the company
2. Increasing debt burden
3. Relatively low global presence when compared with leaders in the industry

Opportunities

1. Increasing traffic volume
2. Increasing demand of coal in US
3. Emerging markets and expansion abroad

Threats

1. Significant governmental legislation and regulation over commercial, operating and environmental matters
2. Transportation of certain hazardous materials could create catastrophic losses in terms of personal injury and property damage costs
3. Labor unions, labor agreements, strikes, or work stoppages could

adversely affect operations

Competition

Competitors

1. American Commercial Lines Inc.
2. BNSF Railway Company
3. CSX Transportation Inc


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